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Cultural influences

Consumers may form evaluations of brands based on their cultural influences such as religion, in which certain brands may not be up to their religious expectation. In today’s society, culture has been integrated into different levels, for instance sub-culture may consist of ‘rockers’ who may evaluate brands solely on theRead More

The cultural components

Before discharge, Edna’s catheter was removed and she was taught to self catheterize by the urology nurse, then she returned to the ward. She went to the toilet and I found her crying. She explained that she was finding it painful and awkward to perform self catheterization due to arthritisRead More

Cultural Characteristics

When looking at the report, it is clear to say that there are many issues that need to be dealt with as soon as possible. Initially it is important to look at the ‘Cultural Characteristics’ of the company itself. Here the cultural Descriptors are as follows. The company itself displaysRead More

Cross Cultural Counselling

Peter has got mixed feelings about different cultures. He says that even though it gives individuals something to relate to, it also creates a lot of issues. These issues happen when a person doesn’t agree with their culture and tries to break away from it. He believes that in mostRead More

Fiat cultural clash

FIAT (Fabrica Italiana Automobili Torino), was established by the Italian government in 1899, and in 1907 was bought by Giovanni Agnelli. Fiat is an automobile manufacturer, engine manufacturer, financial and industrial group based in Turin, in the Piedmont region. The company flourished under Agnelli’s leadership, in large part due toRead More

Socio-economic and cultural context

In this increasingly dynamic and competitive socio-economic and cultural context, it is not enough for students to acquire theoretical or practical knowledge in particular academic areas (Fallows & Stevens, 2000). Students need to develop their personal capabilities to be able to interact within their environment in an active, critical andRead More

Cultural evolution

‘ War does not cause change in the international order, it merely accelerates it.’ Discuss. The signature of the peace of Westphalia, some three hundred and fifty years ago, has had a significant impact on the international order and in the way different States, actors and thinkers, viewed an international system1. Since thenRead More

Adaptability to Cultural Change

Adaptability to cultural change plays a crucial role in the selection of expatriates. This paper provides an overview of the impact of cultural environment on expatriates, how expatriates suffer from cultural distance, which results in cultural shock, the inability to adapt to new environment. It then further discusses the copingRead More

Women Scientists in Turkey

Being curious living things, human beings have always questioned the world and the universe. Either women or men, people have searched for more knowledge since prehistoric times. Science in the early times started with scholars and their schools of teaching and thinking. In those times, science was mostly to understand more basic entities inRead More

A critical analysis of cross cultural celebrity

The use of celebrity endorsements is increasing rapidly throughout the advertising fraternity with four out of ten adverts now featuring a celebrity (Erdogan et al 2001). However, very little research has been conducted on the use of celebrities in cross cultural contexts. This paper will examine important considerations by comparingRead More


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