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Title| Examining the Use of Social Media and Its Impact on Corporate Commerce | Eric Salley Wk 1 Toolwire Assessment A, Part One – Evaluating the Pros and Cons of Different Social Media Sites | Identify the pros and cons for each site. | Blogger Con: Too much information – public disclosure  | Blogger Pro: Ability to incorporate elements of other social media sites  | Blogger Pro: Ability to create a community  |

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Blogger Pro: Instant communication to large groups  | Blogger Pro: Ability to filter comments via an approval mechanism  | Blogger Pro: Ability to receive instant feedback from product demographics  | Blogger Pro: Ability to post relevant, up-to-the-minute news and updates  | Digg Con: Limited visual presentation of product  | Digg Con: Not a good way to build buzz in the beginning  | Digg Pro: Instant communication to large groups  |

Digg Pro: Media convergence – showing text, screen shots, videos  | Digg Pro: Ability to receive instant feedback from product demographics  | Facebook Con: Security – possible transmission of untrustworthy links  | Facebook Pro: Ability to incorporate elements of other social media sites  | Facebook Pro: Mass customization – widespread use among target audience  | Facebook Pro: Ability to create a community  |

Facebook Pro: Instant communication to large groups  | Facebook Pro: Mobility – viewing on a cell photo adds to the audience  | Facebook Pro: Ability to receive instant feedback from product demographics  | Facebook Pro: Ability to post relevant, up-to-the-minute news and updates  | Facebook Pro: Ability to filter comments via an approval mechanism  | Flickr Con: Limited access from target audience  | Flickr Con: Limited visual presentation of product  |

Flickr Pro: Ability to filter comments via an approval mechanism  | Flickr Pro: Media convergence – showing text, screen shots, videos  | Flickr Pro: Ability to receive instant feedback from product demographics  | Flickr Pro: Mass customization – widespread use among target audience  | Metacafe Con: Not relevant to the niche audience  | Metacafe Con: Security – possible transmission of untrustworthy links  | Metacafe Pro: Instant communication to large groups  |

Metacafe Pro: Media convergence – showing text, screen shots, videos  | Metacafe Pro: Ability to receive instant feedback from product demographics  | Metacafe Pro: Mass customization – widespread use among target audience  | Twitter Con: Character Limits  | Twitter Con: Security – possible transmission of untrustworthy links  | Twitter Con: Limited visual presentation of product  |

Twitter Pro: Ability to post relevant, up-to-the-minute news and updates  | Twitter Pro: Mobility – viewing on a cell photo adds to the audience  | Twitter Pro: Ability to receive instant feedback from product demographics  | Twitter Pro: Mass customization – widespread use among target audience  | YouTube Con: Security – possible transmission of untrustworthy links  | YouTube Pro: Media convergence – showing text, screen shots, videos  | YouTube Pro: Mass customization – widespread use among target audience  | YouTube Pro: Ability to receive instant feedback from product demographics  | YouTube Pro: Ability to incorporate elements of other social media sites  | | Assessment A, Part Two – Examining the Use of Social Media and its Impact on Corporate Commerce | Recommend which social media site Master Dynasty should be launched on. | One of the most effective ways of promoting a product was through word of mouth until social media sites were created. Facebook has become one of the top social media sites that have given companies a social platform to connect with consumer.

Facebook allows company’s the usage of blogs, videos, and emailing consumer to help promote information on the product. | | Assessment B – Examining the Use of Social Media and its Impact on Corporate Commerce | How can social media sites help us build our brand? | The social media has become one of the only ways to find customer beside word of mouth. Today social media has allowed the word of mouth to go viral on the Internet in such a bigger way. One of the best relationships that social media has on building a brand is the relationship it has with the consumer. Allowing consumer to provide insider feedback knowledge on the product gives company insight to the consumer needs. | | How can we best reach our target audience? |

One of the most effective ways to take advantage of today’s marketing is to reach that niche of the population that has the highest probability and potential to buy the product or use the service. Narrowing the audience into categories such as location, age, profession, and income level are just some of the possibilities that needs to be addressed. | | How can it help our corporate commerce to show our audience that we’re human beings? | The company would allow the consumer to provide feedback such as visual, functionality, and graphics of the game. This gives an opportunity for the consumer to stream game trailers that would allow build up for anticipation for the game. | |

How does social media help give people a reason to buy from us? | The social media sites help gives the consumer the reason to buy the product by its influences of the response of other people who brought the product from the company previously. | | How can we use customer comments to improve our corporate commerce? | In marketing, customer suggestion and comments refers to how customer feels about the experience with the company. We would need to organize the data categorically to address each of the issues covered and what information is appropriate. Afterward we would follow up with the consumers that have the issue. . | | © 2011 Toolwire, Inc. All rights reserved.

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