Lecture 3: Radio in Tearoom New Zealand Early developments of radio technology and radio policy Government policy and regulation until 1984 The fourth labor government and deregulation of the radio market The evolution of the commercial radio market The current climate in New Zealand and some questions about were we are headed Early History of Radio New Zealand Government 1900-1930 1903 – Wireless Telegraphy Act Morse Code The radio spectrum Radio became possible in the sass’s In 1923 the government introduced regulations to promote broadcasting, private audio stations thrived until the sass Deciding what was to be legal, setting up ground rules.
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They wanted to encourage the growth of radio Gave licenses to people who could afford it Suggestions it would have been very ‘chaotic’ at this time, as individual broadcasters would ‘overlap’ on local frequencies. These broadcasting were still flourishing 1930 – 1960 1931 – NZ Covet. Begins buying back radio frequencies by late sis had bought back all but 2 stations Commercial and non-commercial operation was paired in local centre. Parliament was broadcasting to people’s homes, entertainment of the era. Based on the Retain principles 1936 New now comes directly from the Prime Minister’s office NZ was referred to as the ‘grey country for its lack of dissent 1940 the war years New importance emphasized on Covet.
Broadcasts Further state control 1930 – sass 1951 – The waterfront strikes Large scales strikes by dockworkers threaten to put the country import/export industry at a stand still News broadcasts out of the M’s office oppose the strikes The resurrection of private radio 1960- 1984 Radio Harkin 1966, ‘private radio Encouraged the transformation of the radio industry 969 – The New Zealand Broadcasting Association Broadcasted music that the counter culture wanted to hear When they were caught on the bridge the public helped to get them out of trouble They got arrested and 200 people showed up and protested Radio wasn’t always clear and cut out a lot and became part of the excitement and mystery 1970 – Harkin became the first non-government owned legislated station Government set up radio Polynesia to deal with this The fourth labor government Recession late in the sass 1984 – the fourth labor covet. Ins landslide election over Mullion led national Led y David Lange, neo-liberal economic policy introduced by finance minister Sir Roger Douglas: ‘Ergonomics’ Evolution of the commercial radio market 1989 – broadcasting act 1989 – radio communications act Spectrum auctions Foreign ownership Accumulation and conglomeration Rationalization of costs Where are we now? Media works Radio and Radio Network Radio New Zealand Independents (Student Radio, RPG) Ethnic Radio Tirana, Real Good Life Low Power Radio Base, Pump, Static 1984 – 91 radio stations in operation in NZ 2004-800 radio frequencies allocated nationwide Influenced heavily by American radio – commercials first Network vs.. Local Dollars vs.. Listeners: fine balance, listeners wants less adds, and the CEO of radio’s want more ads because ads equal revenue. The organization needs to talk in radio to get the listeners, your ads become worth next to no money. Diversity vs.. Normalization: the notion to get advert on air.
In the end this adversity didn’t work The future There is still room for more stations, despite our nation being one of the most station heavy countries in the world When an unused station comes up, one of the major companies will buy it – bidding on thin air I. E. Urgency 2008 – Labor auctioned off some more of the spectrum DAB, and online Listening to paddocks. Medium were we have portal players that pickup signal without internet Need to have a receiver, you get broadcasts sent to you Digital Production Pre-records, automation Radio broadcasting is becoming non-live People time shifting, to cut time use peoples resource well Summary Strict control over radio broadcasting until 1970 1984 – the fourth labor government begins to introduce a process of deregulation New Zealand is a very unique radio broadcasting environment