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L. Executive Summary This Comprehensive Online Marketing Campaign for Sassy Sauce has been created by social media experts to reach the international market in effective and efficient promotions and advertisements online especially in Social Medias. Although Sassy Sauce was launched few years ago, the firm wants to go international for its products, and research shown that the target market of food enthusiast consumers and Overseas Filipino Workers would like to buy Filipino food that they currently offering. In addition, Sassy Sauce wants to explore opportunities for online sales.
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The racketing environment has been very receptive to the firm’s high-quality goodsвЂ? Duplicitous, Best BBC, Spicy Singing and Caldera Especial that reflect the interests of Filipino Cuisines around the country. Over the next whole year, Sassy Sauce can increase its distribution, offer new products, and win new customers. The social media experts use its existing market and product to serve international market which is young professionals and party goers since they are the one who has busy schedule and loves to eat respectively. II.
Statement of the Problem Sassy sauce has been expanding very well and they have been part of the food expos room different places where in they have found out that their expense goes up, whereas, their sales are not that high. Ill. Objectives: To create an online marketing campaign for Sassy Sauce To create awareness on international market IV. Company Analysis Sassy Sauce Company Profile Sassy Sauce is Philippine product creating a product line for ready mix sauces. Expanding their business abroad through online campaign. Target Market Targeting the higher social class.
Product Best BBC Duplicitous Caldera Especial Spicy Singing Pricing logo $1. 99 300 g $ 2. 76 V. SOOT Analysts Strength Ability to have a marketing specialist Able to make new product Has good marketing strategy Good quality of products Offers easy product procedure Weakness Limited services and products Lack of employee’s for management Limited source of capital Opportunities Able to expand internationally new international market able to promote through social media offers new products Threats new competitors in new market taxation is introduce in the new market Cultural Differences VI.
Competitive Analysis Mama Sits Expanding their business abroad through online campaign. Mama Sits is a Philippine product which sells ready mix sauces and other condiments. One of the most popular brands in the Philippine for ready mix sauces. Del Monte is leading producer of pineapple and other products. One of their products is Quick n’ easy mixes and marinades. Target Market Targeting people from middle class. Targeting people from high class and professional chefs.
Ready Mix Sauces – Best BBC – Duplicitous – Caldera Especial – Spicy Singing Lam Mixes BBC Manmade Afraid Mix Mended Mix Quick n’ Easy – Gate Mix – Karee-Karee Mix – Mooched Sauce – Caldera Mix – Curry Mix $1. 99/ PH. 85. 57 (1009 $ 2. 76/ PH. 118. 68 (egg) In sachet: $0. 82/ PH. 35. 26 $0. 95/ PH. 40. 5 VI’. Marketing Mix The graph shows that Sassy Sauce target market is young professional and party goers with 45%, Professionals with 20%, housewife with 25% and chefs with 20%.
Life style of target market Busy schedule Limited time Always on the go Loves to eat Easy access Positioning The analyst ranks the services offered by these different company in 1-5; 1 as lowest and 5 as highest. Company Quality Price Availability Accessibility Features 4 5 3 Del Monte VIII. Marketing Strategy Product Strategy Best BBC made easier to prepare, with a variation of liquid smoke, spices such as mustard and black pepper. A universal recipe that favor a more penetrating vinegar- dominant marinade.
Duplicitous Duplicitous made it more delightful, delicious and tasteful with an even spices; vinegar, soy sauce, garlic. Mix and SauteГ© and transform in a holiday servings. Spicy Singing Spicy Singing is made up of pure sour and savory flavor of tamarind and additional spice of chili flavor. Best recipe for special occasions that will suit your taste buds. Caldera especial Caldera Especial made it chunkier, easier to prepare. Filled with even spices and herbs that would fulfill your taste buds. Product Features The ready-mix sauces are packed in sachets and in-cans.