How mcdonalds changed fast food
Tara Engl-102-17 Sauvie 6 November 2013 How McDonalds changed fast food “Chances are that you have had a McDonald’s meal in the past or if not, you certainly know a lot of people who have. It’s the biggest fast food chain in the world, with 32,000 outlets in 117 countries. “(Salisbury). The fast food industry has taken advantage of the fact that our daily lives have become busier and busier thus creating a simple solution by introducing cheaper food, several locations and fast service.
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Over the years McDonalds has not only made it the top of the fast food chain it has also found several ways to reduce prices of their products. McDonalds was not always what it is today, McDonalds began as a small food stand soon escalating into an actual restaurant. By October 1948 the McDonald brothers realized that they made the most profit from selling hamburgers, cheeseburgers, French fries, shakes, soft drinks, and apple pies. During the early days of McDonalds fries were made from scratch but as the company became bigger and expanded nationally they sought for a cheaper solution. … it sought to cut labor costs, reduce the number of suppliers, and ensure that its fries tasted the same at every restaurant. McDonald’s began witching to frozen French fries in 1966 and few customers noticed the difference. “(Schlosser). McDonalds knew by cutting certain items of the menu an average middle class American can afford to eat there”-based chain had said earlier this year that it was evaluating whether to continue selling the Angus Third Pounders… The Company also said at the time that it was it was cutting Chicken Selects and Fruit & Walnut Salad. (Choi). They also cut down on the amount of suppliers they used, by buying products that were cheaper McDonalds was able to make the prices on the menu cheaper, and the cheaper the food the more people uy it. This changed the whole idea of fast food. “With fast- food restaurants everywhere, from airports to hospital lobbies, Americans are spending more on these foods than they do on higher education, computers, or new cars combined! “(Pirello). In todays modern world we are accustomed to working long hours for the better part of the day.
For families that are constantly out and about fast food restaurants became an easy, cheap and fast replacement for a meal. ” McDonald’s opens new restaurants at a rate of 2,000 per year and employs more people than any other organization, public or private. It is the largest purchaser of beef, pork, and potatoes and is the largest owner of retail property in the world. “(Pirello). McDonalds is one of the most influential fast food restaurants, you can drive through any city in the nation and come across several McDonalds.
So to many Americans it has become a common standard to get fast food, especially McDonalds because of how affordable and accesslDle It Is. In todays nlgn speed world we are constantly on tne move, time Is essentially something we never have time for; we are continually looking for more time. McDonalds is one of leading fast food restaurants in the world. McDonalds started out with carhops but the McDonalds brothers soon eliminated this to start a new efficient way of doing business, they introduced the assembly line so each and every employee has one specific task. There were no waitresses and customers walked to a single window to place and receive their orders. They made the food preparation area visible to the customers, to exhibit its standards of cleanliness, and to save on the washing-up they eliminated all plates and cutlery, serving orders in simple paper bags. “(Petcher). They no longer made things made to order, each andwich follows a specific blueprint, essentially revolutionizing the fast food industry.
McDonalds is one of the largest, most influential fast food restaurants in the world. McDonalds set the standard for cheaper food, several locations and fast service. By creating an affordable system that feeds over fifty million people a year, McDonalds essentially set an American standard for fast food changing the fast food for generations to come. The fast food industry will never be the same. Many of these changes were adopted from other fast food restaurants yet McDonalds is still the largest fast food company in the world.