How Companies Market Themselves Using YouTube
How Companies Market Themselves Using Youth BY shirrs How Companies Market Themselves Using Youth This essay is made with the purpose of discussing how Youth is used by most companies. In addition, I will be explaining how Sticky Entertainment Group Ltd could profitably adopt the technology, and any barriers that may exist barring them from doing so.
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Most companies I will be discussing follow the selling philosophy in their Youth advertisements, such as the Maori political party and Tower Insurance ads, as they focus on selling a normally unsought service, though there are videos room fast food chains such as McDonald’s and Subway who follow the product and production philosophies in promoting their products. There are a multitude of ways that businesses try to raise awareness of their brands and products, including interviews with upper management figures and customer testimonies, and they can increase their exposure even further by buying advertising space on popular channels.
Some benefits associated with using Youth for advertising include cheap advertisement production/hosting costs, and a massive potential for feedback from consumer comments. It is also easier to target specific market segments, and rack traffic from people consuming the company’s content. In order to advertise on Youth in the first place, the company needs to record their videos first. This can vary in price depending on their desired production value, though it is usually inexpensive.
Once they have their content ready, they pay to have it hosted through Youth’s Trustier service, which both ensures that their advertisements will reach their targeted audience and that they only pay when the viewers choose to watch the video. In order to maximize their exposure, companies typically choose channels to advertise on based on the traffic it gets, though some BENZ and Luminosity for example) seem to choose based on the loyalty of a channel’s subscribers.
The logic behind this can be explained as the viewers are less likely to skip the advertisement when the maker of the content they are consuming is getting paid per advertisement watched on their channel, which can then create positive associations towards the company’s brand and/or product/service. The content of their advertisements generally uses either interviews with management figures or customer testimonies. This could be because Youth is a peer-to-peer social media network, and being able to relate to individual people in he advertisements is easier within the context.
A good example of the management interviews is Domino’s Pizza CEO Don Meijer, who features is numerous advertisements promoting various new products including the Chefs Best range, and the new classic crust in addition to a segment introducing the new real time feedback service on their website. In the advertisements he tends to focus more on the intangible benefits of the products rather than the tangible, and on how the new line will affect testimony in their advertisements, though it seems as though the most successful in his particular strategy Judging by the amount of views and ‘likes’) are BENZ and Luminosity.
The Luminosity ads are interestingly produced, with drawings of the customer’s thoughts flying around the background as they talk about how consuming Luminosity product has benefited them, which makes me believe that they are may be designed to appeal to young adults, from approximately 20-30 years old, going by the content and presentation of the advertisements.
Ban’s advertisement, on the other hand, has an interview with ( ) about how the banks services will benefit their customers over their competitors, and emphasizes the differentiation between BENZ ND other large banks, despite the reality being that there are negligible differences between banking services. One of the most important facets of Youth advertising is the positioning of the ad. Thanks to Youth/Google’s Trustier service, the companies are able to target consumers based on their account information and viewing history, which they use to make assumptions about the kind of products the customers are likely to consume.
Due to this software taking the pressure off of the company’s marketers as far as positioning goes, companies are able to achieve a massive amount of exposure erectly to their target market. Coupled with the low production costs compared to television advertising, Youth advertising has become a very viable and efficient marketing option. Another convenient benefit of advertising on Youth is that the video channel the company’s advertisements are hosted on gets paid per ad watched by the content consumer.
This is a benefit for the advertisers because it means that consumers loyal to the video channel may be more likely to watch the company’s advertisements without skipping them at the first opportunity. Youth consumers also tend to be more involved with the media they consume than those who watch television or listen to the radio. Due to this, there may be much more brand/product information sticking in the consumer’s memory, which could result in a higher level of market penetration.
Due to the massive popularity of slot machines within the gambling community, and the tantalizing lure of high-stakes card games, this may have a large impact on any advertising campaign they attempt. A possible way to promote their services and comply with the act would be to focus on lesser-spending customers enjoying themselves as a group, and focusing on the atmosphere and additional services and products available from the company such as the restaurants intangible benefits available, such as the excitement on the tables, rather than any monetary gains they may be lucky enough to walk away with.
Using Youth for marketing can be an extremely viable option for promoting products, services, and even the brand itself. Given the amount of traffic on Youth even daily, with 600 million views per day, and 1 billion unique viewers in a single month according to the websites statistics (www. Youth. Com/yet/press/ statistics. HTML) the amount of exposure available for the company’s brand borders on what may once have been called ludicrous.